Work with me
I'm the person you bring in when the situation is messy and the right move isn't obvious. I've built and sold a company, bought and run one, and shut one down when the data said stop.
I'm not a coach. I'll tell you what I'd do and why, and I'll show my reasoning so you can disagree with it.
Situations I'm useful in
- 01 / 04
It's not working and you don't know why yet.
Growth stalled, cash is tightening, the team is tense, investors are asking questions. We separate what's actually broken from what just feels broken, lay out the real options (pivot, restructure, raise, sell, stop), and sequence the decisions.
- 02 / 04
You're pre-PMF and nobody's buying yet.
We work out who the product is really for, why they'd change what they do today, how to sell it before you have a sales team, and what to measure so you know if it's working.
- 03 / 04
You just bought a business, or you're about to.
The first 90 days decide whether the team trusts you. We build the operating plan: what to touch, what to leave alone, which people decisions can't wait, and the cash rules that keep you out of trouble.
- 04 / 04
You need the team to move together and it isn't.
Culture's drifted, people are pulling in different directions, or a big change is coming and you need the team behind it. Most people problems are structure and incentive problems underneath. We find the real one, decide what changes, and plan how you bring everyone with you.
Three ways to work together
Situation Call
90 minutes
- One live decision, not a general chat
- I read your context beforehand (deck, numbers, email thread)
- Written summary of what I'd do and why, within 48 hours
- Full refund if you follow the advice and it doesn't help
Sprint
Three weeks
- One defined problem, fixed scope, fixed price
- Two working sessions, async in between
- One written deliverable: a diagnosis and option map, a positioning and go-to-market plan, a first-90-days plan, or a change plan that gets the team behind it
Standing Advisor
Three-month minimum, paid upfront
- Two calls a month
- Async access, replies within two business days
- Three seats total, so I'm actually available
- Offered after a Situation Call or Sprint, so we both know it's a fit
- Pre-PMF companies: lower cash rate plus a standard advisor grant is possible
How to start
Apply for a Situation Call. Tell me the decision you're facing and what you've already tried. I'll reply within two business days with a yes, a no, or a question.
Apply for a Situation Call →